web scout called Yotify just launched into public beta. This service lets you track anything on the internet and only reports back when it has results for you to review. Your Yotify “scouts,” as the searches are called, can be shared with others via email, Facebook, FriendFeed, or even directly with the other Yotify members you befriend on the site. But don’t worry, this isn’t yet another social network designed to waste more of your time. Instead, it’s just the opposite: Yotify utilizes the power of the social web to save you time and give you your life back…you know, the one away from the computer?
In a lot of ways, Yotify is reminiscent of the newly launched Alerts.com, a service which differentiates itself by letting you receive updates via SMS, email, voice, or IM. In a lot of ways, those various contact options from Alerts.com makes that service the more useful of the two, especially since a lot of our information overload today begins with email, which is currently the only way to receive Yotify updates. However, Yotify’s options for sharing your scouts with friends give it a unique twist as do the various options for fine-tuning your searches.
Still, we definitely like the new direction Yotify is going with their service. Instead of adding to our social media burden by creating yet another place to “hang out” online, they’re using the network of connections we’ve already built to make their service more useful to us. Our lives are busy enough, so we hope this is the start of a new trend of smart social apps.Tags: apps, email, information overload, new direction, new trend, personal web, public beta, searching the web, social web, web scout, web search
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