Yahoo Answers for Sale (?)
Submitted by admin on Wednesday, 24 September 2008One Comment
Tags: acquisition, answers, comscore, core assets, internet company, page views, survival strategy, yahoo, yahoo answers, yahoo traffic, yhoo
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Yahoo’s survival strategy beyond merging with AOL may be to sell of what they consider to be non-core assets for cash. We heard from a source that Yahoo may be quietly reaching out to a couple of potential buyers to see if they’d be interested in their Yahoo Answers property. We filed the rumor away under “ridiculous” until Wednesday, when we confirmed with a different source at a major Internet company that they were in fact approached, in a very informal way and through an intermediary, about a possible acquisition.
Yahoo Answers, which was launched in late 2005, is a staggeringly huge site. Recent Comscore stats say the service attracts nearly 150 million monthly visitors worldwide and generates 1.3 billion monthly page views. That’s 67% unique visitor growth in the last year. Yahoo as a whole, though, has nearly 100 billion monthly page views, so it isn’t a material percentage of total Yahoo traffic.
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