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Top 5 Pay Per Click Myths

Submitted by admin on Saturday, 10 May 2008No Comment
1. Google is the ONLY ONE search engine - Google is not the only ONE search engine.  Google  have the highest volume, but it will not necessarily deliver the best ROI to your campaign. Test Yahoo, MIVA, ADVTISE.COM and consider the many other search engines and pay per click platforms out there which focus on niche markets better than Google. Second tier pay per click platforms are better in specific markets (low bids, better ROI)   2. Advertising spend has a bearing on quality score and hence ad rank - Even small advertisers can have great quality scores and 1p minimum bids. Take the tin foil hats off.    3. Bidding high increases your quality score - CTR and hence quality score are normalized to it’s position. So coming in with a high bid will get you more clicks (& in turn history) QUICKER but not necessarily improve your QS or Avg CPC.   4. Optimisation is campaign only, not the site - Don’t expect miracles from a campaign if you will not consider landing page and site improvements. That simple.   5.You need to be number 1 - Leave your ego at the login, you do not have to rank number 1 for the pay per click campaign to work or to get volume. Concentrate and optimise on conversion and ROI

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