Articles tagged with: video content
Online Video Trends: Present & Future
eMarketer CEO Geoff Ramsey spoke about the future of online video recently at IAB MIXX. He said that in the near- and midterm, television and online video models will merge, both in content and ads. …
eMarketer CEO Geoff Ramsey spoke about the future of online video recently at IAB MIXX. He said that in the near- and midterm, television and online video models will merge, both in content and ads. …
Video Advertising Spending: Beyond Expectations
If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis …
Advertising platform Adap.tv closed $13M funding
Advertising platform Adap.tv has closed $13 million in Series B funding. The round was led by Spark Capital, along with Redpoint Ventures and Gemini Israel Fund. As part of the deal, Spark Capital’s Dennis Miller …
Video Ad Revenues will hit $1.5 billion by 2012
Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in …
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
