Articles tagged with: tv advertising
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Are Political Ad Dollars Going Online?
Politicians may be raising millions online, but they are still spending most of it on TV.
This year’s national and local elections are generating record levels of advertising spending.
eMarketer estimates online advertising from political campaigns and …
Where Is Ad Spending Headed?
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth …
