Articles tagged with: three quarters
Online Video Trends & Viewers
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Social Media & Shopping Behavior
Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies.
Generation Y …
Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies.
Generation Y …
Americans concerns about online personal data
Nearly three-quarters (72%) of Americans polled for Consumer Reports’ latest research said they were concerned at the idea that their online behavior is tracked. Over half (53%) were similarly uncomfortable with the practice of email …
Nearly three-quarters (72%) of Americans polled for Consumer Reports’ latest research said they were concerned at the idea that their online behavior is tracked. Over half (53%) were similarly uncomfortable with the practice of email …
Internet ad spending ‘rising’
More than eight in ten advertisers have increased spending on internet marketing in this year, according to a new survey.
Conducted by the European Interactive Advertising Association (EIAA), the study also found that marketers expect to …
U.S. Inflation and housing crisis are cutting back consumers
ComScore study found that nearly three-quarters of consumers making $100,000 per year or more are now cutting back on spending . That is a change of 6% since April of this year. About 81% of …
Mobile Advertising in Japan is rising
Even in Japan, where speedy multimedia handsets are the norm, many advertisers are not interested in using mobile in their campaigns. That is one of the findings of a June 2008 study by the Nikkei …
More Internet Use in Canada
In Canada, nearly three-quarters of those ages 16 and older went online for personal reasons during the 12 months prior to June 2008, according to Statistics Canada’s “Canadian Internet Use Survey.” That was up from …
Targeting Tactics Used to Raise ROI
Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.
