Social Networks: Companies has to interact with consumers Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone. The researchers found 85% of …

Social Media & Shopping Behavior Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies. Generation Y …

How to combine Social and email campaigns With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns. Fist, the statistics. …

Online Customers demand more from Online Shopping Increasingly, online consumers want more from the online shopping experience. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum. After last year’s holiday …

MySpace launches ad platform Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves …

Online Advertising Declines Online marketers are converging on New York for the advertising industry’s annual conference, where they’ll hold discussions on everything from tracking online brand buzz to using humor to lure a Web-surfing audience. But perhaps the …

Doing Marketing to a new generation Typically aged between 13 and 29, Millennials are a truly digital generation. They are, perhaps, the most technically literate generation to date and one that barely knows a world without email, texting and the Internet. …

Web strategy is essential to ROI Marketing on the Internet combines the technical aspects of the Internet with a more creative side. Internet marketing is certainly not just limited to building or promoting a website, it’s also about conversations and how …

Marketers Approach New Media With Caution As budgets continues to tighten, marketers are resisting industry hype about emerging “cool” tech tools and are taking a cautious approach to experimenting with new media, according to a recent Forrester Research study. The research …

Facebook Instant Messenger bought by iSkoot Social.im, a desktop IM client built as an application on the Facebook Platform, has been acquired by mobile VOIP company iSkoot, TechCrunch reports. iSkoot likely plans to use Social.im’s client to expand its VOIP service …

Facebook Connect plugin for Wordpress There’s a Facebook Connect plugin coming for popular blog platform WordPress. It will be similar to the plugin that blog rival Six Apart showcased at Facebook’s developer conference in July. But, the WordPress plugin is …

Facebook under “attack” On the Internet, popularity often draws the attention of hackers. So it is not surprising that Facebook has become the target of a spate of attacks, just as the membership on the site has swelled …