Articles tagged with: senior vice president
Advertising: Target men online
The study, which updates a 2005 report, finds that men are buying more products than ever and are spending money in places they never spent before.
“…Men represent a different kind of consumer, weighing their buying …
Video Ad Revenues will hit $1.5 billion by 2012
Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in …
MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers. Famous for its busy, flashing pages, the social networking site is going for …
