Online Video Trends: Present & Future eMarketer CEO Geoff Ramsey spoke about the future of online video recently at IAB MIXX. He said that in the near- and midterm, television and online video models will merge, both in content and ads. …

Online Customers demand more from Online Shopping Increasingly, online consumers want more from the online shopping experience. They expect retail Websites to provide powerful search and navigation, quality product information, simple checkout and cross-channel shopping options—at a minimum. After last year’s holiday …

Social Networks: Trends Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network. The social graph matters …

Search Beats Display Ad Spending in the UK As Yahoo! tries to assert itself globally against Google, it rebranded its advertising network this week, which it says reaches 80% of Web users in the UK and Ireland. Search will be more and more …

Mobile Music better marketing tool than retail sales channel The music industry is learning a hard lesson: The mobile platform works better as a marketing and customer relationship tool than it does as a retail sales channel. “Bands and artists are increasingly using mobile …

Mobile Advertising in Japan is rising Even in Japan, where speedy multimedia handsets are the norm, many advertisers are not interested in using mobile in their campaigns. That is one of the findings of a June 2008 study by the Nikkei …

Video Ad Revenues will hit $1.5 billion by 2012 Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in …

Worldwide online ad spending will reach $65.2B in 2008 Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth. Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC’s “Digital Marketplace Model …

Privacy issues as more people get online By the end of 2009, more than two-thirds of the US population—or 200 million people—will be going online.”Unfortunately, this potential audience for Internet ads is largely unenthusiastic about most forms of advertising, notably banners, rich …

Targeting Tactics Used to Raise ROI Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.

Are Political Ad Dollars Going Online? Politicians may be raising millions online, but they are still spending most of it on TV. This year’s national and local elections are generating record levels of advertising spending. eMarketer estimates online advertising from political campaigns and …

Younger Users Still Spend More Time Online The gap between time spent online and watching TV is closing. Adult consumers in the US still spend more time in front of televisions than they do online, according to a recently released survey sponsored by …