Articles tagged with: search terms
Keywords and search terms should be diversified
A new report indicates that search advertisers should diversify their keyword buys to engage a larger audience. In the early days of searching, consumers would search a term like “cell phone” or “cell phone plan”. …
Google tries tighter aim for Web Ads
Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at …
