Articles tagged with: search engine marketing
Paid Search Spending Pops
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
Ways to market your business online
There are probably as many varieties of marketing a business and increasing sales as there are versions of high-end salt. But you can’t expect to compete as a small business today without choosing from a …
Internet ad spending ‘rising’
More than eight in ten advertisers have increased spending on internet marketing in this year, according to a new survey.
Conducted by the European Interactive Advertising Association (EIAA), the study also found that marketers expect to …
Higher budgets for better SEO Web rankings
The research firm’s latest “Search Engine Marketing Buyer’s Guide ” shows that overall spending on search campaigns will rise by 24% to $4.8 billion this year. Paid search spending will rise 23% over last year …
Does search engine marketing increase brand awareness?
Google says, search engine marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case.
Microsoft, Google, Yahoo! team up for search advertising advice centre
The Internet Advertising Bureau (IAB) has brought together Microsoft, Google and Yahoo! to set up a search advertising advice centre for brands. The move follows Google’s controversial change to its trademarked terms policy, which allows brands to bid on rivals’ names.
Online Reputation: Protect your brand
Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research and get opinions from other consumers.
