Articles tagged with: respondents
Social Media & Shopping Behavior
Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies.
Generation Y …
Consumers’ use of social media is altering the way they make purchase decisions. To stay relevant, retailers must determine how to incorporate social media, such as social networks and blogs, into their marketing strategies.
Generation Y …
Half of Americans want Government to regulate Internet
When Rasmussen Reports asked “Should the Federal Communications Commission regulate the internet like it does radio and television?” 49% of the Americans polled said yes.
Considering the Internet thrives on freedom of speech, 49% is …
When Rasmussen Reports asked “Should the Federal Communications Commission regulate the internet like it does radio and television?” 49% of the Americans polled said yes.
Considering the Internet thrives on freedom of speech, 49% is …
Internet ad spending ‘rising’
More than eight in ten advertisers have increased spending on internet marketing in this year, according to a new survey.
Conducted by the European Interactive Advertising Association (EIAA), the study also found that marketers expect to …
Online coupons for Mobile Users
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 …
Brazilian e-commerce is rising
Consumers in Brazil will spend BRL8.5 billion ($5.9 billion) online this year, according to e-bit. E-commerce in Brazil, like so many other key Internet metrics in that country, is maturing fast. Between 2001 and 2007, …
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
Brazilian online market expanded by 43%
E-commerce in Brazil, like many other Internet activities in that country, is maturing quickly. Between the first half of 2005 and 2008, e-commerce revenues as reported in e-bit’s “Web Shoppers” study nearly quadrupled to reach …
Ad potential for UK Podcasts
Advertisers in the UK who sponsor podcasts have a potentially sizable audience, according to Radio Joint Audience Research Limited (RAJAR) UK’s “Podcasting and Radio Listening via Internet Survey,” conducted in April and May by Ipsos-MORI. …
Broadband Internet Use in Australia
In what is typically a sign of growing broadband usage, the number of dial-up subscribers in Australia showed a notable decline last year, according to the Australian Communications and Media Authority. Meanwhile, the number of high-speed …
Personalized Emails Are Creepy, Not Effective
The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a …
Natural Search vs. Paid Search: SEO Wins
SEO is crucial to a Web site’s success and eConsultancy’s survey validates the point but is it worth hiring an SEO consultant for?
Teens Buying Online but Spending Less
Nearly six out of 10 US teens surveyed have made a purchase online, according to a June 2008 study conducted by OTX and The Intelligence Group. Responding online buying teens said they spent an average …
