Articles tagged with: recipient
Are Mobile ads the best ads?
Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.Mobile marketing is, by its very …
Size really does matter…
Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase.
Personalized Emails Are Creepy, Not Effective
The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a …
