Articles tagged with: recession
Online advertising starts to decline
Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer.
Internet Advertising Slowed In First Quarter
In the first quarter of 2008, the growth in spending on Internet display advertising slowed to 8.5 percent from 16.7 percent growth last year, according to estimates put out today by TNS Media Intelligence. Even …
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that …
Where Is Ad Spending Headed?
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth …
