Articles tagged with: publishers
VideoEgg launches AdFrames in the UK
Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US. The service provides a measurable way for companies to track their advertising trends using …
Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US. The service provides a measurable way for companies to track their advertising trends using …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo upgrades its advertising platform
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark …
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark …
PubMatic launches AdFlex
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they …
CheckM8 launches ad inventory forcaster
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique …
Microsoft Top Display Advertiser for June 2008
comScore, Inc., a company which provides marketing data and services to many of the Internet’s largest businesses, released Tuesday its June ‘08 ranking of the top online display ad publishers and advertisers, based on data …
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
ValueClick is offering new advertising tools for marketers
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. …
Online advertising starts to decline
Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer.
WordPress 2.6: Fixes approximately 194 bugs now online
From the developer’s blog: “I’m happy to announce that version 2.6 of WordPress.org is now available, almost a month ahead schedule. Version 2.6 “Tyner,” named for jazz pianist McCoy Tyner, contains a number of new …
Yahoo partners for in-game ads
In-game advertising is a fast growing advertising category thanks to the openness of gamers to receive ads while playing games. Studies have shown that gamers feels ads shown during games are preferable to paying for …
Personalized Emails Are Creepy, Not Effective
The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a …
