Articles tagged with: promotions
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
Mobile Advertising success depends on Text Message promotion
Text message promotions are the most successful mobile marketing campaigns, found the Direct Marketing Association in its first ever quantitative research into the medium. It’s good to talk, but the second most popular activity on …
Q2 Predictions for PayPal
PayPal had a great Q2, adding three more airlines, launching mobile-payments with Sprint Nextel, gaining access to two major PSP’s with 18,000 combined merchants, introducing PayPal Pay Later across all EBAY listings, pursuing innovative promotions, …
Personalized Emails Are Creepy, Not Effective
The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a …
