Articles tagged with: partnership
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
Social media sites, internet marketing of the future
Google recently commented that social media will become a “big part” of Internet marketing strategies in the future. New research from Deloitte suggests that before businesses implement such strategies they need to fully understand what …
Yahoo-Google deal will increase Yahoo keyword prices
Yahoo keyword prices may rise by around 22% as a result of the new deal. This assumes a profit maximization strategy is implemented. SearchIgnite president, Roger Barnette, said that a rise in overall search advertising …
Google + Yahoo = Antitrust?
The Justice Department’s antitrust division has begun issuing civil subpoenas as it probes further into whether a planned Google-Yahoo partnership in search advertising is anticompetitive, a person close to a company that received a subpoena …
