Online Advertising Clicks: Who click my ad? Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions. Four out of 10 US Internet users surveyed who were likely …

Paid Search Spending Pops The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large. More than eight out …

Internet Advertising is growing If you are following up on the Interactive Advertising Bureau’s (IAB’s) Internet Advertising Revenue Report displaying “2008 Second-Quarter and First Six-Month Results”, call eMarketer for analysis on online advertising spending. eMarketer projects that US online ad …

Online advertising: How much advertising an internet user can handle? When Internet users are viewing advertising supported content, how many over-content ads are they willing to watch? The answer is somewhere between one and five ads that interrupt content per hour, according to 61% of …

Online Advertising Vs. Search Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and …

Online advertising starts to decline Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer.

Are Political Ad Dollars Going Online? Politicians may be raising millions online, but they are still spending most of it on TV. This year’s national and local elections are generating record levels of advertising spending. eMarketer estimates online advertising from political campaigns and …