Articles tagged with: newspapers
New advertising platform boost newspaper ad ROI
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
Print advertising declines
Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. That makes nine consecutive quarters in which “print revenues have declined at an almost continuously accelerating rate,” notes Alan Mutter …
Online newspapers trend
In Q1 08, newspaper websites in the U.S. attracted around 66.4 million unique visitors each month (40.7% of all Internet users), up from 59.2 million the previous year. That figure remains practically the same for …
Brazilian online market expanded by 43%
E-commerce in Brazil, like many other Internet activities in that country, is maturing quickly. Between the first half of 2005 and 2008, e-commerce revenues as reported in e-bit’s “Web Shoppers” study nearly quadrupled to reach …
Video Ad Revenues will hit $1.5 billion by 2012
Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in …
China’s internet mobile growth
According to industry reports, in five years, more than 30% of mobile phone subscribers in China will be reading books and newspapers through their phones. The combination of greater 3G adoption and a marked increase …
Internet Advertising Slowed In First Quarter
In the first quarter of 2008, the growth in spending on Internet display advertising slowed to 8.5 percent from 16.7 percent growth last year, according to estimates put out today by TNS Media Intelligence. Even …
ValueClick: Has the Hunted Become the Hunter?
It has long been assumed by many investors that acquiring Valueclick (VCLK) would be the first step in “plan B” for Microsoft (MSFT) if its bid to take over Yahoo (YHOO) was unsuccessful. When …
BBC plans £68m network of local video news websites
The BBC has unveiled plans to spend £68m by 2013 on a network of 65 websites covering the whole country that will provide local on-demand video news. The plans were unveiled today as the BBC …
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that …
