Articles tagged with: marketing
Social Network Marketing
Internet users, aged between 18 and 34, are more likely to be influenced by email messages and direct mail than they are marketing on social networks, found the joint research.
“It is too easy to assume …
Internet users, aged between 18 and 34, are more likely to be influenced by email messages and direct mail than they are marketing on social networks, found the joint research.
“It is too easy to assume …
Paid Search Spending Pops
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
The near future of online advertising spending in the US—or at least the largest portion of it—continues to look good despite turmoil in some other ad media and the economy at large.
More than eight out …
Magazine advertising revenue declined in 2008
According to a new report from the Publisher’s Information Bureau, magazine advertising revenue (reported on rate cards) declined by 5% (year over year) in Q3. Year over year through all first three quarters, ads declined …
According to a new report from the Publisher’s Information Bureau, magazine advertising revenue (reported on rate cards) declined by 5% (year over year) in Q3. Year over year through all first three quarters, ads declined …
Web groups are great for target marketers
The vast majority of senior marketing professionals are interested in learning more about their target audiences in online communities. That is one of the main findings of data released in September 2008 from a Sapient-sponsored …
The vast majority of senior marketing professionals are interested in learning more about their target audiences in online communities. That is one of the main findings of data released in September 2008 from a Sapient-sponsored …
Pay per click: Advtise launches Geo-Bids platform
Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords …
Want a little bit more from your next Pay Per Click (PPC) campaign? A new platform from Advtise could help by allowing marketers to geo-target PPC campaigns; the geo-targeting allows marketers to choose specific keywords …
SEO: Who benefits?
A big question for business owners is whether or not to invest in SEO. SEO may improve performance, but some sites require much more work than others to gain even marginal results. In these cases, …
A big question for business owners is whether or not to invest in SEO. SEO may improve performance, but some sites require much more work than others to gain even marginal results. In these cases, …
Google for iPhone Advertising
Google is currently testing a feature that will give advertisers more control over how their ads appear to users of mobile devices with full Internet browsers, such as the iPhone. The feature is currently in …
Google is currently testing a feature that will give advertisers more control over how their ads appear to users of mobile devices with full Internet browsers, such as the iPhone. The feature is currently in …
New Yahoo Web Analytics tool
Yahoo’s new Web Analytics tool is packed with features that will prove invaluable to website owners who want raw data within minutes of collection. It is being offered free to those who accept the standard …
Yahoo’s new Web Analytics tool is packed with features that will prove invaluable to website owners who want raw data within minutes of collection. It is being offered free to those who accept the standard …
Advertising: Male online users prefer Web over TV
Nearly three-quarters of US male online Internet users ages 18 to 34 surveyed were online for more than 10 hours per week during Q2 2008, according to an advertising study conducted by Hall & Partners …
Nearly three-quarters of US male online Internet users ages 18 to 34 surveyed were online for more than 10 hours per week during Q2 2008, according to an advertising study conducted by Hall & Partners …
YouTubevertorial: Click to buy links in Videos
It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just …
It wasn’t so long ago that we wondered if YouTube would ever start to flex its marketing muscles. Now it is trying to squeeze more money out of the ads on its homepage and just …
How to combine Social and email campaigns
With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns.
Fist, the statistics. …
With so many consumers logging on to social networks, is there a way to coordinate social and email campaigns for a greater campaign ROI? There are several possible ways to integrate these campaigns.
Fist, the statistics. …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google … 
