Articles tagged with: marketers
Internet marketing: British Budgets go online
Of the 130 chief marketing officers surveyed by Rackspace, 61% said that their biggest spend would be on online activity, at the expense of spending on traditional marketing channels.
However, social media may not be seeing …
Of the 130 chief marketing officers surveyed by Rackspace, 61% said that their biggest spend would be on online activity, at the expense of spending on traditional marketing channels.
However, social media may not be seeing …
Pay Per Click Advertising: Important Growth
Pay per click advertising (PPC) and search engine optimisation (SEO) will see growth this year and in 2009, according to a report by an investment bank.
Jefferies & Company has had to revise its forecast report …
Pay per click advertising (PPC) and search engine optimisation (SEO) will see growth this year and in 2009, according to a report by an investment bank.
Jefferies & Company has had to revise its forecast report …
YouTube Insight service: Are your video ads Hot?
If you are using YouTube Insight to monitor where, when and why your online videos are popular, you will now also be able to determine second-by-second audience figures using Hot Spots.
“Hot Spots plays a video …
If you are using YouTube Insight to monitor where, when and why your online videos are popular, you will now also be able to determine second-by-second audience figures using Hot Spots.
“Hot Spots plays a video …
Mobile Local Advertising Targeting by Nokia
If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities …
If you think local advertising on mobiles is still a year or so away, think again. Nokia has launched a new metro targeting application which allows marketers to target ads specifically to 10 major cities …
Facebook Applications: More Brands getting social
As brands continue to use the Facebook Application Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some …
As brands continue to use the Facebook Application Platform as a way to deeply engage Facebook users, agencies and marketers are increasingly looking for case studies on ways applications can deliver for their clients. Some …
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
MySpace launches ad platform
Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves …
Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves …
Social Networks: Trends
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Domain hijacking: Protect your domain
Protecting your identity online is just as important as protecting your identity offline; in some cases it is moreso because brands and companies can be badly hurt, sometime irreparably, due to a single malicious attack. …
