Articles tagged with: marketer
Social Networks: Companies has to interact with consumers
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of …
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of …
Affiliate marketers may use adware technologies
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using …
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
Paid search ‘offers best returns in slowing economy’
Pay-per-click (PPC) strategies may be the best way for businesses to keep up their marketing efforts without risking more of their budgets than they need to, it has been suggested. The Internet Advertising Bureau’s Jack …
Affiliate sales are decreased
E-consultancy and R.O.EYE’s ‘Affiliate Marketing Survey Report 2008’ found the share of online marketing budgets committed to affiliate marketing fell from 18% in 2007, to 14% this year.
Sales resulting from affiliate marketing are also falling, …
Ebay’s WorldofGood green marketplace
EBAY (EBAY) has unveiled a new ecommerce marketplace called WorldofGood.com, which “offers products that have a positive impact on people and the planet, empowering consumers to align their social values with their shopping.” This is …
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
U.S. Inflation and housing crisis are cutting back consumers
ComScore study found that nearly three-quarters of consumers making $100,000 per year or more are now cutting back on spending . That is a change of 6% since April of this year. About 81% of …
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
eBay launches international advertising division
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International …
