Articles tagged with: internet advertising bureau
Web advertising market share reaches 19%
Internet advertisers in the UK spent a total of £1.7 billion during the first six months of 2008, increasing the online market share to 19 per cent, it has been announced.
The Internet Advertising Bureau (IAB) …
Internet advertisers in the UK spent a total of £1.7 billion during the first six months of 2008, increasing the online market share to 19 per cent, it has been announced.
The Internet Advertising Bureau (IAB) …
Paid search ‘offers best returns in slowing economy’
Pay-per-click (PPC) strategies may be the best way for businesses to keep up their marketing efforts without risking more of their budgets than they need to, it has been suggested. The Internet Advertising Bureau’s Jack …
Microsoft, Google, Yahoo! team up for search advertising advice centre
The Internet Advertising Bureau (IAB) has brought together Microsoft, Google and Yahoo! to set up a search advertising advice centre for brands. The move follows Google’s controversial change to its trademarked terms policy, which allows brands to bid on rivals’ names.
