Articles tagged with: interactive advertising bureau
New email best practices from IAB
The Interactive Advertising Bureau (IAB) has issued their latest “Email Data Management Best Practices”; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure …
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and …
The rise of Online Ad Networks
A new research from comScore Media Metrix showed that Google, viewed by 70% of US Internet users, was just ninth on the list of top ad-supported media properties and ad networks in July 2008 in …
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that …
