Articles tagged with: intention
How To Identify and Prevent Click Fraud
The pricing model for online display ads is shifting from cost-per-thousand (CPM) impressions to the more efficient pay-per-click (PPC). You pay only when someone clicks on your ads. The problem with PPC is that anyone …
Yang exit would show Yahoo! is serious about a deal
Yahoo! Inc. (YHOO) was quick to shoot down unsubstantiated rumors that CEO Jerry Yang was stepping down on Wednesday. It wasn’t the first time such reports have cropped up, and it probably won’t be the …
Facebook Confirms: International Suspension for Top Friends Application
Facebook has just confirmed that this is an intentional suspension for Top Friends Application
Microsoft likely eyeing Yahoo search assets
Although Microsoft provided no details Sunday about what deal it might cut with Yahoo, it seems highly likely that search advertising would be a major piece.
Search advertising continues to be the largest segment of …
