Articles tagged with: iab
New email best practices from IAB
The Interactive Advertising Bureau (IAB) has issued their latest “Email Data Management Best Practices”; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure …
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and …
The rise of Online Ad Networks
A new research from comScore Media Metrix showed that Google, viewed by 70% of US Internet users, was just ninth on the list of top ad-supported media properties and ad networks in July 2008 in …
Microsoft, Google, Yahoo! team up for search advertising advice centre
The Internet Advertising Bureau (IAB) has brought together Microsoft, Google and Yahoo! to set up a search advertising advice centre for brands. The move follows Google’s controversial change to its trademarked terms policy, which allows brands to bid on rivals’ names.
Top 10 Internet-Advertising Websites - May 2008
Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites.
