Articles tagged with: fraud
How To Identify and Prevent Click Fraud
The pricing model for online display ads is shifting from cost-per-thousand (CPM) impressions to the more efficient pay-per-click (PPC). You pay only when someone clicks on your ads. The problem with PPC is that anyone …
IP Blacklisting doesn’t stop click fraud
Anchor Intelligence researchers found that rather than to eliminate - or at the very least lessen - click fraud, marketers need to do more than blacklist an IP. According to a recent report click fraud …
Domain brandjacking continue to abuse online brands
Brandjackers continue to abuse online brands using an increasing range of tactics, demonstrates brand protection firm MarkMonitor in its latest report. MarkMonitor’s latest Brandjacking Index has been released and the results show that while some …
ValueClick: Has the Hunted Become the Hunter?
It has long been assumed by many investors that acquiring Valueclick (VCLK) would be the first step in “plan B” for Microsoft (MSFT) if its bid to take over Yahoo (YHOO) was unsuccessful. When …
Google Search Identifies Citibank PIN Number Thief
FBI agents were able to cross-link surveillance video with ICQ info to arrest a man in a dark baseball cap emblazoned with the words “Top Gun” and a star and wings symbol. In 2007, First …
Hacker steals data of 6 million Chileans
A hacker who identified himself as “Anonymous Coward” stole personal data of 6 million Chileans — reportedly including a daughter of the president — and posted it briefly on the Internet, authorities said Sunday.
“This is …
How to start up and earn with PPC Advertising?
Pay per click (PPC) Internet advertising is an advertising solution offered by large Internet companies involved in the Internet business of search engines, websites, and advertising networks.
Pay per click goes mobile
Mobile advertising is a new huge opportunity for all ppc advertising companies. The numbers speak from themselves. Mobile advertising industry approached $1 billion in global revenue for 2007 and attracting attention from top brands and advertising agencies. Estimates …
Click fraud: The biggest threat to the internet economy.
Click fraud is a serious concern among search engines and advertisers and is a serious threat to the multi-billion pay per click industry. Most search engines can identify click fraud and then they don’t charge …
