Articles tagged with: economic slowdown
Personalized ads from ISPs
Internet service providers such as Embarq that manage broadband networks may soon tap their data storehouses to serve up personalized ads. Consumers are already spoon-fed ads based on the searches they conduct with tools like …
Teens Buying Online but Spending Less
Nearly six out of 10 US teens surveyed have made a purchase online, according to a June 2008 study conducted by OTX and The Intelligence Group. Responding online buying teens said they spent an average …
Where Is Ad Spending Headed?
The economic slowdown will eventually take its toll on total US media ad spending, but not in the immediate future. Spending increases in 2008 across all media will bounce back from last year’s flat growth …
