Articles tagged with: display advertising
Search Beats Display Ad Spending in the UK
As Yahoo! tries to assert itself globally against Google, it rebranded its advertising network this week, which it says reaches 80% of Web users in the UK and Ireland. Search will be more and more …
Slow Online Advertising growth negative impact for future
Although the popularity of internet video is booming on all devices, content producers and aggregators are anxious to unlock the secrets of monetization. That may become increasingly more difficult as many marketers consider double-digit reductions …
Behavioral targeting video ads for Veoh
If behavioral targeting is the great hope for display advertising on the Web, can it work for videos as well? Web video startup Veoh thinks it can and is bringing its behavioral targeting advertising program …
Internet Advertising Slowed In First Quarter
In the first quarter of 2008, the growth in spending on Internet display advertising slowed to 8.5 percent from 16.7 percent growth last year, according to estimates put out today by TNS Media Intelligence. Even …
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that …
