Articles tagged with: direct response
What is the Click Value on the Busiest Home Pages?
Ever wonder who clicks on the seemingly random ads on the Yahoo! Homepage? And why? You’re not alone, and Compete’s new research suggests that while many click, the value of any given clicker can vary …
Ever wonder who clicks on the seemingly random ads on the Yahoo! Homepage? And why? You’re not alone, and Compete’s new research suggests that while many click, the value of any given clicker can vary …
Mobile Advertising in Japan is rising
Even in Japan, where speedy multimedia handsets are the norm, many advertisers are not interested in using mobile in their campaigns. That is one of the findings of a June 2008 study by the Nikkei …
