Articles tagged with: decisions
New advertising platform boost newspaper ad ROI
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
Advertising: Target men online
The study, which updates a 2005 report, finds that men are buying more products than ever and are spending money in places they never spent before.
“…Men represent a different kind of consumer, weighing their buying …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
Size really does matter…
Marketers need more trust-building elements on their websites to help customers make that all important decision to purchase.
“Microsoft is ‘Done’ With Yahoo” says Ballmer
Chief Executive Steve Ballmer on Thursday defended Microsoft Corp’s need to make heavy investments in its Internet businesses but said the company was “done,” for now, with pursuing Yahoo Inc . “There’s nothing under discussion …
Huge Traffic Drop for Facebook Super Wall Application
While Slide’s Top Friends suspension has garnered a lot of developer attention, rival RockYou! faces an equally serious problem: Super Wall’s traffic has plummeted - fast. Super Wall was until recently the most active application …
