Articles tagged with: consumers
ValueClick: Has the Hunted Become the Hunter?
It has long been assumed by many investors that acquiring Valueclick (VCLK) would be the first step in “plan B” for Microsoft (MSFT) if its bid to take over Yahoo (YHOO) was unsuccessful. When …
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Louis Vuitton won $63M suit against eBay
Luxury goods manufacturers have been increasingly protective of brands, and Parisian courts have sided with homegrown companies against eBay twice now with a ruling against the online auction site in the amount of €40 million …
Privacy issues as more people get online
By the end of 2009, more than two-thirds of the US population—or 200 million people—will be going online.”Unfortunately, this potential audience for Internet ads is largely unenthusiastic about most forms of advertising, notably banners, rich …
Yandex Vs Google: The new digital “cold war”
Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.
Young Adults Influenced by Mobile Ads
Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics
Market For Online Video Ads Will Reach $1.5 Billion
The local online video advertising market in the United States will reach $1.5 billion by 2012, according to a report released this week.
Researchers predict that consumer adoption and conversion rates will drive small to medium-sized …
Online Reputation: Protect your brand
Consumers use the web to make buying decisions. A vast majority buys offline, but goes online to research and get opinions from other consumers.
Social Networks Big Bang
Roughly 11 million UK Internet users visited online social network sites regularly in 2007. And the market is booming—60% of respondents to an early-2008 survey said they had created a social network profile, up from …
Google Search Ads Rile Its Big Customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches
MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers. Famous for its busy, flashing pages, the social networking site is going for …
