Articles tagged with: consumers
Are Mobile ads the best ads?
Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.Mobile marketing is, by its very …
Russia: The fastest growing online audience in Europe
The overall growth rate was 8%. France ranked second for growth with 31.4 million users (21% growth rate) and Spain ranked second with 16 million users (15% growth). Rounding out the top five were Ireland …
“Earn” more from your blog
Although many businesses out there have adopted a blogging attitude, many still don’t know how to get the most from their short posts. The first step in getting more from your blog is to look …
IP Blacklisting doesn’t stop click fraud
Anchor Intelligence researchers found that rather than to eliminate - or at the very least lessen - click fraud, marketers need to do more than blacklist an IP. According to a recent report click fraud …
Internet TV on the rise
Last year, TNS and the Conference Board found that 16% of American households with Internet access watched television Internet TV. That figure has risen to just over 19%.What is it that makes consumers turn on …
Ebay’s WorldofGood green marketplace
EBAY (EBAY) has unveiled a new ecommerce marketplace called WorldofGood.com, which “offers products that have a positive impact on people and the planet, empowering consumers to align their social values with their shopping.” This is …
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
U.S. Inflation and housing crisis are cutting back consumers
ComScore study found that nearly three-quarters of consumers making $100,000 per year or more are now cutting back on spending . That is a change of 6% since April of this year. About 81% of …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
Yellow Pages Bad Investment for Marketers
If you’re thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, …
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
