Articles tagged with: consumers
Mobile advertising demand outstrips inventory
AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn’t keeping up …
AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn’t keeping up …
Social Networks: Companies has to interact with consumers
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of …
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone.
The researchers found 85% of …
Reasons To Target Long-Tail Keywords!
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking …
Long Tail keywords are those 3 and 4-keyword phrases which are very, very specific to whatever you are selling. You see, whenever a customer uses a highly specific search phrase, they tend to be looking …
Affiliate marketers may use adware technologies
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using …
Are your affiliates really doing their job? According to a recent report from Ben Edelman, an adware researcher and Harvard Assistant Professor, they may not be. Ben found that some affiliate marketers are deceptively using …
Google Chrome Browser: Attracts 2M U.S. Visitors During First Week
Nielsen Online, reported that between Sept. 1 and Sept. 7, 2008, more than 1.9 million unique visitors in the U.S., 73 percent of them male, visited the “Thank You” page associated with Google Chrome, Google’s …
Nielsen Online, reported that between Sept. 1 and Sept. 7, 2008, more than 1.9 million unique visitors in the U.S., 73 percent of them male, visited the “Thank You” page associated with Google Chrome, Google’s …
Mobile Marketing: SMS vs Voice
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
The average U.S. mobile phone subscriber now sends and receives more text messages than voice calls, finds Nielsen Mobile in recent research, with a typical U.S. teen sending and receiving over 1,700 text messages every …
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
MySpace launches ad platform
Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves …
Controlling your social network advertising may get simpler with the addition of MySpace’s self-service ad platform, launched in public beta this week. The platform is available for use by individuals and companies to promote themselves …
Social Networks: Trends
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
New email best practices from IAB
The Interactive Advertising Bureau (IAB) has issued their latest “Email Data Management Best Practices”; the new best practices are intended to help online marketers get the most from their email campaigns by helping them ensure …
CheckM8 launches ad inventory forcaster
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique …
Email List: Upgrade and succeed
First, take a hard look at your email list. If a consumer hasn’t responded to a marketing message in more than a month, remove them. If you have the staff, consider sending a last message …
