Articles tagged with: ceo
New advertising platform boost newspaper ad ROI
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
Online Video Trends & Viewers
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Forbes.com introduces new advertising program
Forbes.com is building on its ‘Brand Increase Guarantee’ by introducing a new ad program, ‘Total Guarantee’, that guarantees marketers a combination of reach, average frequency and ad effectiveness.
Introduced five years ago, Forbes.com’s ‘Brand Increase …
Forbes.com is building on its ‘Brand Increase Guarantee’ by introducing a new ad program, ‘Total Guarantee’, that guarantees marketers a combination of reach, average frequency and ad effectiveness.
Introduced five years ago, Forbes.com’s ‘Brand Increase …
Digg Valued at $175M in Funding
Digg’s latest funding round valued the company at “around $175 million” we’ve heard from a source with knowledge of the deal. The company raised nearly $29 million in the round, which was announced earlier this …
Digg’s latest funding round valued the company at “around $175 million” we’ve heard from a source with knowledge of the deal. The company raised nearly $29 million in the round, which was announced earlier this …
$57 billion lost during bad ecommerce websites
Online retailers are losing billions of dollars every year due to site abandonment, finds behavioral analysis firm Tealeaf in their annual Online Customer Experience survey.A massive 90% of visitors to online retail websites encountered problems …
PubMatic launches AdFlex
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they …
Ways to market your business online
There are probably as many varieties of marketing a business and increasing sales as there are versions of high-end salt. But you can’t expect to compete as a small business today without choosing from a …
CheckM8 launches ad inventory forcaster
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique …
Mobile data revenues increased
Mobile data service revenues in the US rose to $14.8 billion for the first half of 2008, according to the CTIA. That was up 40% over the first half of 2007, when data revenues reached …
Facebook Social Media and Buddy Media partnership
Socialmedia.com, the largest standalone ad network on the Facebook Platform, and Buddy Media, a leading creator of Facebook applications for brands, are today announcing a partnership that will allow brands to execute social media …
IP Blacklisting doesn’t stop click fraud
Anchor Intelligence researchers found that rather than to eliminate - or at the very least lessen - click fraud, marketers need to do more than blacklist an IP. According to a recent report click fraud …
