Articles tagged with: campaigns
New advertising platform boost newspaper ad ROI
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
Social Networks: Trends
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Facebook talks a lot about the “social graph.” It is basically the network of connections between people, which changes and is amplified based on contributions that various people make to the network.
The social graph matters …
Video Advertising Spending: Beyond Expectations
If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis …
PubMatic launches AdFlex
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they …
CheckM8 launches ad inventory forcaster
The SMARTtags collect data such as page views, unique users and targeting parameters that reach into sub-channels and page level hierarchy. It also distributes data based on dayparts, geography and season, giving marketers a unique …
Email List: Upgrade and succeed
First, take a hard look at your email list. If a consumer hasn’t responded to a marketing message in more than a month, remove them. If you have the staff, consider sending a last message …
Pay-per-click web advertising needs good keywords
Pay-per-click web advertising seems so easy.
Create a brief text ad, one of those “sponsored links” that appear on search engine page results.
Select keywords that describe your product or service, so when people searching for a …
Online Social Networking: Trends
Do you know what online social networking is? Of course you do. But did you realize that over half of adults across the globe haven’t a clue what it is? New statistics from Synovate tell …
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
Pay per click startup adds worldwide city ad targeting
Advertisers can now enjoy quality results targeting every city and town of the world using different keywords per city with different pricing per keyword per city or per town.
Advertisers can now enjoy quality results targeting every city and town of the world using different keywords per city with different pricing per keyword per city or per town.
Yellow Pages Bad Investment for Marketers
If you’re thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, …
