Articles tagged with: campaign
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Why marketers should consider cause marketing
Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …
eBay launches international advertising division
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International …
How to make brand “friends” ?
That human dynamic is the root of brand loyalty as well. Our “relationships” with brands share some of the same characteristics.
ValueClick is offering new advertising tools for marketers
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. …
Product placement on Youtube: a new advertising approach?
So much buzz for a video? What about the product? Maximizing exposure, minimizing costs and having a satisfied and happy audience.
ValueClick: Has the Hunted Become the Hunter?
It has long been assumed by many investors that acquiring Valueclick (VCLK) would be the first step in “plan B” for Microsoft (MSFT) if its bid to take over Yahoo (YHOO) was unsuccessful. When …
Is Google using its network to silence critics of Obama?
That was the question buzzing on a corner of the blogosphere over the last few days, after several anti-Obama bloggers were unable to update their sites, which are hosted on Google’s Blogger service.
The bloggers in …
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Search Engines can now find and index Flash files
Adobe has come up with a way for the search engines to read SWF files and index all of the information they contain. That means any text or links in a Flash application can now …
Yandex Vs Google: The new digital “cold war”
Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.
