Search Monopoly: Why we can’t afford it Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …

Why marketers should consider cause marketing Everybody wants a write off and charitable contributions top the list for most consumers - and businesses. But, did you know those philanthropic contributions and activities could also give a brand boost? According to a …

Does search engine marketing increase brand awareness? Google says, search engine marketing does increase brand awareness no matter where it appears on a results page, and they have released the results of a recent study to bolster their case.

WordPress 2.6: Fixes approximately 194 bugs now online From the developer’s blog: “I’m happy to announce that version 2.6 of WordPress.org is now available, almost a month ahead schedule. Version 2.6 “Tyner,” named for jazz pianist McCoy Tyner, contains a number of new …

Personalized Emails Are Creepy, Not Effective The first rule of online marketing is that the more personal you can make a pitch the better. Turns out the opposite may be true: A recently published study found that the more personalized a …

Is Google using its network to silence critics of Obama? That was the question buzzing on a corner of the blogosphere over the last few days, after several anti-Obama bloggers were unable to update their sites, which are hosted on Google’s Blogger service. The bloggers in …

Why not getting traffic from search engines? Search engines are probably the single most effective way to generate traffic to your web page. Because of this, web owners will inevitably complete with each other in order to get a higher ranking. But …

Yandex Vs Google: The new digital “cold war” Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.

Article Marketing 101 One special note is that Google seems to really like AC articles for specific topics. I once wrote a test article in a few minutes explaining why I liked Trident Splash gum.

Ad Networks the next new Dot-Coms Google has already proven that there is a powerful network effect to advertising.

Tips on how to optimize your RSS feeds The syndication craze has caught on big time, as evidenced by the fact that almost everybody — from The New York Times to the blogger next door — has started publishing a syndication feed.

Hackers Hijack Critical Internet Organizations Turkish hackers Thursday defaced the official sites of the international organizations that oversee the Internet’s critical routing infrastructure and regulate domain names, researchers said Friday. A group calling itself “NetDevilz” claimed responsibility for the hack, which …