Articles tagged with: banner ads
Online Advertising Clicks: Who click my ad?
Age, income and visit frequency are closely related to US Internet users’ likelihood to click on ads, according to an August 2008 study by iPerceptions.
Four out of 10 US Internet users surveyed who were likely …
Increase web site traffic
The internet contains millions upon millions of websites filled with content and all wish for traffic. To make your site stand out among the rest, you need to research and apply internet marketing tools. These …
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and …
Intrusive ads still annoy consumers
Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. …
Mobile Advertising in Japan is rising
Even in Japan, where speedy multimedia handsets are the norm, many advertisers are not interested in using mobile in their campaigns. That is one of the findings of a June 2008 study by the Nikkei …
