Articles tagged with: audiences
Online Video Trends & Viewers
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Yahoo upgrades its advertising platform
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark …
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark …
Email List: Upgrade and succeed
First, take a hard look at your email list. If a consumer hasn’t responded to a marketing message in more than a month, remove them. If you have the staff, consider sending a last message …
Ad potential for UK Podcasts
Advertisers in the UK who sponsor podcasts have a potentially sizable audience, according to Radio Joint Audience Research Limited (RAJAR) UK’s “Podcasting and Radio Listening via Internet Survey,” conducted in April and May by Ipsos-MORI. …
Worldwide online ad spending will reach $65.2B in 2008
Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth. Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC’s “Digital Marketplace Model …
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Privacy issues as more people get online
By the end of 2009, more than two-thirds of the US population—or 200 million people—will be going online.”Unfortunately, this potential audience for Internet ads is largely unenthusiastic about most forms of advertising, notably banners, rich …
Tips on how to optimize your RSS feeds
The syndication craze has caught on big time, as evidenced by the fact that almost everybody — from The New York Times to the blogger next door — has started publishing a syndication feed.
Targeting Tactics Used to Raise ROI
Niche marketers may have a harder time targeting their audiences, but at least it doesn’t cost as much as mass campaigns.
