Articles tagged with: audience
ValueClick is offering new advertising tools for marketers
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. …
5 Ways To Improve Your Email Campaigns
First, define your goals. When going into a new campaign, the strategy should include end-game goals. What do you want to accomplish? A 20% increase in clicks? A 5% ROI increase? A 50% sales increase? …
Keywords and search terms should be diversified
A new report indicates that search advertisers should diversify their keyword buys to engage a larger audience. In the early days of searching, consumers would search a term like “cell phone” or “cell phone plan”. …
Can VideoEgg crack video advertising?
The quest to find the best ways to advertise to online video viewers continues with VideoEgg stepping up to the mark and injecting a bit of fun into online advertising.As YouTube plans to resort to …
Youtube’s new old-fashioned pre- and post-roll advertising
It appears that buzz targeting, demographic targeting, AdSense for Video, geo-targeting and even revenue share couldn’t bring in enough ad revenue to keep pre- and post-roll advertising from YouTube’s door.Things really must be tough if …
Video Ad Revenues will hit $1.5 billion by 2012
Local online video ad revenues will hit $1.5 billion by 2012, up from $11 million in 2007, according to The Kelsey Group’s “US Local Video Forecast (2007-2012)” report.”Publisher sales channels put Internet Yellow Pages in …
Worldwide online ad spending will reach $65.2B in 2008
Several recent worldwide online ad spending projections indicate that the medium still has a lot of room for growth. Worldwide online ad spending will reach $65.2 billion in 2008, according to IDC’s “Digital Marketplace Model …
