Online advertising is everywhere. Avoiding them often means resorting to popup blockers and spam filters. But with the rise in popularity of online video, ducking the deluge of ads is becoming more difficult.

1. Google is the ONLY ONE search engine - Google is not the only ONE search engine.  Google  have the highest volume, but it will not necessarily deliver the best ROI to your campaign. Test Yahoo, MIVA, ADVTISE.COM and consider the many other search engines and pay per click platforms out there which focus on niche markets better than Google. Second tier pay per click platforms are better in specific markets (low bids, better ROI)   2. Advertising spend has a bearing on quality score and hence ad rank - Even small advertisers can have great quality scores and 1p minimum bids. Take the tin foil hats off.    3. Bidding high increases your quality score - CTR and hence quality score are normalized to it’s position. So coming in with a high bid will get you more clicks (& in turn history) QUICKER but not necessarily improve your QS or Avg CPC.   4. Optimisation is campaign only, not the site - Don’t expect miracles from a campaign if you will not consider landing page and site improvements. That simple.   5.You need to be number 1 - Leave your ego at the login, you do not have to rank number 1 for the pay per click campaign to work or to get volume. Concentrate and optimise on conversion and ROI

Click fraud is a serious concern among search engines and advertisers and is a serious threat to the multi-billion pay per click industry. Most search engines can identify click fraud and then they don’t charge the advertiser for the fraudulent clicks. However, people or whole businesses that are conducting click fraud are using move advanced technologies that can bypass these systems.Big PPC players can detect those threats, but a large percentage of fraudulent clicks are bypassing their anti-fraud technologies.  Advtise.com (http://www.advtise.com), a leading pay per click company has dedicate a 70% of its resources for developing a unique Anti-Fraud sophisticated system that eliminates click-fraud and maximizes advertiser’s performance. “…Click fraud is a serious trend to our industry, Click-fraud criminals are using rolling-IP attacks from multiple countries. We in Advtise.com, are focused on Research & Development, for technologies that stop click fraud. Now we are extremely satisfied because our patented technology stops click fraud before it happens. And this is a unique advantage we offer to our advertisers” says Mr. Hough Matt, CEO and founder of Advtise.com, and continues “If our system detect click fraud, it automatically refunding advertiser and at the same time terminate the account of the member is conducting click fraud” But how we can avoid click fraud? Really there is not much to do as an advertisers, but advertisers can monitor their overall site traffic on a daily basis and through a ROI tools that companies like Advtise.com are offering to measure the quality of clicks and the prospects and customer’s conversions.