Articles tagged with: advertising
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
eBay launches international advertising division
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International …
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
App Developers: Facebook layout difficult to navigate
Facebook unveiled a new layout, sporting fresh profile pages designed to help members better organize their social lives. But the redesign is drawing complaints from users who say the new site is difficult to navigate …
“Microsoft is ‘Done’ With Yahoo” says Ballmer
Chief Executive Steve Ballmer on Thursday defended Microsoft Corp’s need to make heavy investments in its Internet businesses but said the company was “done,” for now, with pursuing Yahoo Inc . “There’s nothing under discussion …
Brands Get Social for Olympics
With the Olympic Games just a month off, some brands are looking to extend their sponsorships with social media programs. Lenovo has created 100 athletes’ blogs in an attempt to align itself with some less …
Intrusive ads still annoy consumers
Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. …
Why Facebook ads are performing so poor?
Facebook may be the hottest thing without the name iPhone, but ads on the social networking site are not.
ValueClick is offering new advertising tools for marketers
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. …
Can VideoEgg crack video advertising?
The quest to find the best ways to advertise to online video viewers continues with VideoEgg stepping up to the mark and injecting a bit of fun into online advertising.As YouTube plans to resort to …
Youtube’s new old-fashioned pre- and post-roll advertising
It appears that buzz targeting, demographic targeting, AdSense for Video, geo-targeting and even revenue share couldn’t bring in enough ad revenue to keep pre- and post-roll advertising from YouTube’s door.Things really must be tough if …
