Articles tagged with: advertisers
How to make brand “friends” ?
That human dynamic is the root of brand loyalty as well. Our “relationships” with brands share some of the same characteristics.
“Microsoft is ‘Done’ With Yahoo” says Ballmer
Chief Executive Steve Ballmer on Thursday defended Microsoft Corp’s need to make heavy investments in its Internet businesses but said the company was “done,” for now, with pursuing Yahoo Inc . “There’s nothing under discussion …
Intrusive ads still annoy consumers
Did we really need more research to tell us that intrusive ads annoy consumers? Well, it seems some marketers missed a meeting in the late 1990’s and need to be taught a lesson in subtlety. …
ValueClick is offering new advertising tools for marketers
A new targeting tool is set for release from ValueClick. The tool is a predictive behavioral targeting tool which provides marketers with anonymous consumer behavior and then predicts future behaviors based on the past information. …
ICANN: .anything is the next domain opportunity
“.anything” domains are - literally - any domain extension that isn’t already taken and that has at least three characters. This would allow companies to own and host their websites at their own root level …
Yahoo-Google deal will increase Yahoo keyword prices
Yahoo keyword prices may rise by around 22% as a result of the new deal. This assumes a profit maximization strategy is implemented. SearchIgnite president, Roger Barnette, said that a rise in overall search advertising …
Online advertising starts to decline
Online ad spending seemed to be the only advertising spending that was remaining at a steady pace. This is true no longer.
Ad potential for UK Podcasts
Advertisers in the UK who sponsor podcasts have a potentially sizable audience, according to Radio Joint Audience Research Limited (RAJAR) UK’s “Podcasting and Radio Listening via Internet Survey,” conducted in April and May by Ipsos-MORI. …
Yahoo partners for in-game ads
In-game advertising is a fast growing advertising category thanks to the openness of gamers to receive ads while playing games. Studies have shown that gamers feels ads shown during games are preferable to paying for …
Search volume data added to AdWords keyword tool
Advertisers just got another valuable tool in the ever-growing AdWords arsenal. Google is now providing search volume data with the existing Keyword Tool.Using Adwords’ Keyword Tool, advertisers are able to view data across a multitude …
Mobile Ads further growth with iPhone 3G
The mobile advertising market is set to expand by 300 per cent this year and next although it will remain a tiny pocket of less than $30 million because of an advertising sector which remains …
