Articles tagged with: advertisers
Online Advertising Vs. Search
Online advertising, as a successful platform that facilitates the buying and selling of advertising space on websites; continues to grow rapidly as it attracts more and more web-surfers through the promotion of goods, services, and …
Hulu advertising better than Youtube
Online video ad network LiveRail (our profile) has just released a ‘State Of The Industry Report’ for Q3 2008. It reports that video ad spending currently only represents 2.36% of all online advertising, but that …
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
Advertisers are spending more on Podcasts
Nearly one out of five (19%) Internet users in the US say they have downloaded a podcast, according to the Pew Internet & American Life Project. Pew’s researchers said that was up from 12% in …
Microsoft Top Display Advertiser for June 2008
comScore, Inc., a company which provides marketing data and services to many of the Internet’s largest businesses, released Tuesday its June ‘08 ranking of the top online display ad publishers and advertisers, based on data …
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Yellow Pages Bad Investment for Marketers
If you’re thinking of sinking a lot of advertising cash into classified listings, think again. According to a new report from Borrell Associates, classified ads will be virtually dead within the next five years. So, …
Online newspapers trend
In Q1 08, newspaper websites in the U.S. attracted around 66.4 million unique visitors each month (40.7% of all Internet users), up from 59.2 million the previous year. That figure remains practically the same for …
eBay launches international advertising division
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International …
Text Messages more efficient in Mobile Advertising
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
Better ads-targeted ads for Travel sites
With the travel category heating up, now is a good time to consider advertising with a travel website. The key is to focus the ad campaign specifically for the travel industry according to a new …
