Articles tagged with: advertisers
eBay Resurrects Keyword Ad Program for Sellers
eBay is resurrecting its keyword advertising program that it had dropped 2 years ago. eBay AdCommerce is a pay-per-click system that allows eBay sellers to advertise their listings and eBay Stores via a text ad …
Video Advertising Spending: Beyond Expectations
If eMarketer’s original estimate of $1.3 billion for video advertising spending in 2008 appears to have been off the mark, the question is more a change of methodology than of perspective. That is, the basis …
PubMatic launches AdFlex
If you need a little more variety from advertising networks, a new offering from PubMatic could be the answer. This week, PubMatic launched AdFlex. This new platform aims to help advertising networks make sure they …
Why we have to be afraid by the Yahoo-Google deal?
Randall Stross at The New York Times goes to bat for the Google/Yahoo search marketingdeal, saying there’s “nothing to fear” from the two companies linking their search products. I believe most of his analysis is wrong, and …
AdCamo’s brandable cursors
Their new “brandable cursor” interacts with background ads to produce a relevantly branded cursor on mouseover.
For example, the cursor could take the form of a company’s logo, or it might represent something associated with the business …
Video Ads CPM
While the CPM pricing model is the method marketers use the most to buy video advertising, it is necessary to discuss it with a few caveats:
Advertisers rarely reveal exactly what they pay for ads, and …
Internet ad spending ‘rising’
More than eight in ten advertisers have increased spending on internet marketing in this year, according to a new survey.
Conducted by the European Interactive Advertising Association (EIAA), the study also found that marketers expect to …
Facebook Ads: Virtual Gifts redesigned
For social media advertisers looking for a way to reach Facebook users, a new “sponsored gifts” unit is now available on the redesigned Facebook home page. The sponsored gifts ad unit follows Facebook’s new social …
Are Mobile ads the best ads?
Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.Mobile marketing is, by its very …
Online coupons for Mobile Users
More than one-third (37%) of US consumers surveyed who received text-message-based advertising were more likely to respond to an incentive such as a retail coupon or free song or ringtone, according to a September 2008 …
“Earn” more from your blog
Although many businesses out there have adopted a blogging attitude, many still don’t know how to get the most from their short posts. The first step in getting more from your blog is to look …
