Articles tagged with: advertisers
Mobile advertising demand outstrips inventory
AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn’t keeping up …
AdMob have released their Mobile Metrics Report for September 2008. The findings demonstrate that while there has been rapid growth in mobile Internet and application use during the last 12 months, inventory isn’t keeping up …
Google earnings: Report
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The …
Google just released third quarter earnings. It reported revenues of $5.4 billion (about $4 billion after traffic acquisition costs are taken out, which is what Wall Street looks at) and profits of $1.3 billion. The …
Google offers insight into ad auctions, quality scores
An insight into why quality scores are used in search ad auctions has been offered by Google.
In a post on the company’s Official Google Blog, chief economist at the firm Hal Varian explains when a …
An insight into why quality scores are used in search ad auctions has been offered by Google.
In a post on the company’s Official Google Blog, chief economist at the firm Hal Varian explains when a …
In Game Advertising: Trends
In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites …
In-game advertising could be a good way to convert more Asia-Pacific online users according to new research from comScore. Their latest numbers show that more than 50% of Asia-Pacific Internet surfers visiting online gaming sites …
New advertising platform boost newspaper ad ROI
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
The pay per click platform measures the size and exposure of the audience for any given newspaper page for each of the 750 newspapers which are part of PressDisplay.com by calculating the number of people …
Online Video Trends & Viewers
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
Viewers who watch more than 1 hour of online video a week make up nearly 40% of all viewers and watch nearly three-quarters of the programming, according to an August 2008 study by Forrester Consulting …
VideoEgg launches AdFrames in the UK
Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US. The service provides a measurable way for companies to track their advertising trends using …
Video advertising network VideoEgg is bringing its AdFrames advertising tool to the UK after successfully launching the service in the US. The service provides a measurable way for companies to track their advertising trends using …
Search engine advertisers are decreasing
Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. Yahoo was the only one of the three major search engines to see an increase …
Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. Yahoo was the only one of the three major search engines to see an increase …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
Yahoo upgrades its advertising platform
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark …
Yahoo has upgraded its advertising platform and promises to revolutionize online display advertising making it cheaper and easier for publishers and advertisers. The new ad system, formerly called AMP and renamed APT after a trademark … 
