Articles tagged with: advertiser
Will advertisers adapt to VOD?
VOD would seem well-positioned to capture a rising share of ad spending, but the way consumers use it may limit its potential as an ad medium.
Yandex Vs Google: The new digital “cold war”
Yandex, with nearly 50% market share, is preparing a Nasdaq IPO. Google has around 31% market share.
Article Marketing 101
One special note is that Google seems to really like AC articles for specific topics. I once wrote a test article in a few minutes explaining why I liked Trident Splash gum.
Ad Networks the next new Dot-Coms
Google has already proven that there is a powerful network effect to advertising.
Top 10 Internet-Advertising Websites - May 2008
Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites.
Google tries tighter aim for Web Ads
Google, with its deep reservoir of data about online behavior gathered by tracking hundreds of millions of computers, is for the first time testing ways to use some of that data to aim ads at …
Young Adults Influenced by Mobile Ads
Only 6.9% of adults surveyed said that video on mobile phones influenced them to purchase electronics
Market For Online Video Ads Will Reach $1.5 Billion
The local online video advertising market in the United States will reach $1.5 billion by 2012, according to a report released this week.
Researchers predict that consumer adoption and conversion rates will drive small to medium-sized …
Top Advertisers Shifted $1 Billion to the Web
The top 100 advertisers in the U.S., who represent 41 percent of total advertising spending, shifted about $1 billion last year from TV and newspapers to the Web. An analysis from Ad Age shows that …
Google Search Ads Rile Its Big Customers
As Google Inc. pushes to sell ads crucial to its revenue growth, some of its largest advertisers are growing angry with the way the company oversees its sponsored searches
MySpace De-Clutters, Clearing Room for Big Ads
MySpace is getting a renovation this week as it seeks to build advertising revenue and provide a simplified experience to consumers. Famous for its busy, flashing pages, the social networking site is going for …
