Articles tagged with: advertiser
Search engine advertisers are decreasing
Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. Yahoo was the only one of the three major search engines to see an increase …
Advertiser counts for both Microsoft and Google dropped in the second quarter of 2008, according to a report from AdGooroo. Yahoo was the only one of the three major search engines to see an increase …
Google’s Advertising Spending falls
Google Inc.’s (GOOG) online search advertising spending across the pond is showing signs of cracking, according to Ross Sandler, analyst at RBC Capital Markets.
Mr. Sandler said in a note to clients:
Cyclical headwinds are starting to …
Google Inc.’s (GOOG) online search advertising spending across the pond is showing signs of cracking, according to Ross Sandler, analyst at RBC Capital Markets.
Mr. Sandler said in a note to clients:
Cyclical headwinds are starting to …
Search Monopoly: Why we can’t afford it
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
U.S. Internet advertising spend up 8%
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%.
But, overall U.S. ad spending for the first half …
Facebook Beacon is over (almost)
Last week, there was a little stir in the blogosphere when some users and developers discovered that Facebook’s Beacon service (designed to easily share information about your off-Facebook activity with friends inside Facebook) still exists.
In …
Keywords: are not just for search engine optimization reasons
Keywords are an essential part of the online copywriting process - and not just for search engine optimization reasons.
This is according to MarketingSherpa founder Anne Holland, who said in a blog post that good use …
Pay Per Click (PPC) Marketing Tips
Though an advertiser can begin with a small budget, he still needs to be careful because a PPC marketing campaign can burn a hole in the advertiser’s budgets – i.e., too many clickthroughs from all …
Online advertising slows as privacy issues are rising
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
Microsoft Top Display Advertiser for June 2008
comScore, Inc., a company which provides marketing data and services to many of the Internet’s largest businesses, released Tuesday its June ‘08 ranking of the top online display ad publishers and advertisers, based on data …
June’s Top U.S. Online Advertisers and Ad Publishers
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
Pay per click startup adds worldwide city ad targeting
Advertisers can now enjoy quality results targeting every city and town of the world using different keywords per city with different pricing per keyword per city or per town.
Advertisers can now enjoy quality results targeting every city and town of the world using different keywords per city with different pricing per keyword per city or per town. 
