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Articles tagged with: advertisements

Google offers insight into ad auctions, quality scores
Friday, 17 Oct, 2008 – 9:17 | No Comment
Google offers insight into ad auctions, quality scores
MI6 searches for spies on Facebook
Wednesday, 1 Oct, 2008 – 9:08 | One Comment
MI6 searches for spies on Facebook British security agency MI6 is searching on Facebook to recruit new agents. The group launched Facebook advertisements a few weeks ago in an attempt to boost its numbers and reach a larger variety of people. The agency …
Search Monopoly: Why we can’t afford it
Saturday, 27 Sep, 2008 – 17:13 | One Comment
Search Monopoly: Why we can’t afford it Yahoo (YHOO) and Google (GOOG) aren’t holding anything back in their effort to win our hearts minds in the search marketing war. Or rather, Yahoo’s surrender in that war as they prepare to include Google …
U.S. Internet advertising spend up 8%
Friday, 26 Sep, 2008 – 18:41 | No Comment
U.S. Internet advertising spend up 8% U.S. Internet display advertising expenditure rose by 8% during the first half of 2008, the second largest growth category year on year. National syndicated television increased 10.2%. But, overall U.S. ad spending for the first half …
Print advertising declines
Friday, 5 Sep, 2008 – 16:18 | No Comment
Total print ads in the U.S. were down 16 percent in the second quarter to $8.8 billion. That makes nine consecutive quarters in which “print revenues have declined at an almost continuously accelerating rate,” notes Alan Mutter …
Online advertising slows as privacy issues are rising
Wednesday, 3 Sep, 2008 – 1:22 | No Comment
It sounded like a winning proposition — free money — for Internet access providers.By tracking their subscribers’ personal Web surfing habits, they could help deliver ads targeted to the consumers’ interests, and claim a share …
June’s Top U.S. Online Advertisers and Ad Publishers
Friday, 29 Aug, 2008 – 1:19 | No Comment
Fox Interactive Media, which owns MySpace.com (and is owned by News Corp. (NWS )), ranked as the top display ad publisher with 15.9% of all display ads viewed in June, and Microsoft was the top …
eBay launches international advertising division
Wednesday, 30 Jul, 2008 – 9:12 | One Comment
Advertisers are increasingly attracted to advertising on eBay and eBay is increasingly happy to accommodate them, much to the chagrin of some of its sellers.To this end, the auction site is setting up an International …
Text Messages more efficient in Mobile Advertising
Wednesday, 30 Jul, 2008 – 8:45 | No Comment
Mobile advertising has been the next big thing for a while now. But although text messaging is popular among young adults, the 160-character format has yet to become a mass influencer. Still, consumers who respond …
How to make brand “friends” ?
Monday, 28 Jul, 2008 – 2:00 | No Comment
That human dynamic is the root of brand loyalty as well. Our “relationships” with brands share some of the same characteristics.
App Developers: Facebook layout difficult to navigate
Saturday, 26 Jul, 2008 – 8:40 | No Comment
Facebook unveiled a new layout, sporting fresh profile pages designed to help members better organize their social lives. But the redesign is drawing complaints from users who say the new site is difficult to navigate …
“Microsoft is ‘Done’ With Yahoo” says Ballmer
Friday, 25 Jul, 2008 – 11:30 | No Comment
Chief Executive Steve Ballmer on Thursday defended Microsoft Corp’s need to make heavy investments in its Internet businesses but said the company was “done,” for now, with pursuing Yahoo Inc . “There’s nothing under discussion …